Craft beer boost for Scottish tourism

VISITSCOTLAND is urging the craft beer industry to capitalise on the lucrative food and drink tourism market, which is worth almost £900 million a year to the country’s visitor economy. 

A report by VisitScotland, conducted with The Brewers Association of #Scotland, says the increasing interest in craft beer in recent years has mirrored similar consumer trends in the tourism industry. ‘The growth in interest from younger demographics, most notably millennials, has driven a search for products that are authentic and give an honest representation of their brand.’

The tourism board has launched a Spirit of Scotland craft beer to highlight how the craft beer trend could be worth millions to tourism.

Malcolm Roughead, chief executive of VisitScotland, says: ‘The rapid growth of Scotland’s exciting craft beer industry in recent years and the popularity of sampling local produce by visitors, creates a fantastic opportunity to tap into a new market of craft beer tourism.

‘It is clear from the research that there is real interest Scottish craft beer from across the globe, leaving the industry well placed to follow the likes of the whisky industry and other Scottish produce in becoming a real draw for visitors near and far.

visitscotland.org

Go Holiday news : www.govillasandcottages.co.uk

All your holiday needs: IN PRINT - ON-LINE - DiGiMAG - SMARTPHONE -TABLET - BLOG - TWITTER - G+ - FACEBOOK