Blackpool – More overnight stays as visitors happier

VISITORS to #Blackpool are staying longer and are happier with their #holiday, according to the latest Omnibus survey for the first four months of the year. More than two million adults visited the resort between January and April. 

While the overall total of visits is roughly in line with 2015, there has been a dramatic increase in the ratio of staying visitors. More than 50% of those two million-plus visits included an overnight stay, up from 36% last year – the highest proportion of overnight stays since 2011.

Visitor satisfaction ratings with the resort increased, too, with 87% of visitors saying that they enjoyed their stay in the town – up from 79% over the same period last year.

Early indicators also show businesses enjoying a bumper month for trading in May, particularly during the school half term holidays, making up for the wet Easter holidays.

Sales of the Blackpool Resort Pass also jumped, with more than 2,000 sold between January and April, while the number of unique visitors to the Visit Blackpool website broke records again, with 339,000 people visiting the site in the first four months of the year.

In-bound rail passengers to the resort increased by 10%, while the number of tram passengers rose to more than one million between January and April.

Visitors surveyed cited the town’s coastal location and the Pleasure Beach theme park as their two top reasons for visiting the resort in the spring months.

In total, visitors to Blackpool contribute £1.33 billion to the local economy, supporting some 24,000 jobs.

www.visitblackpool.com


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