FOLLOWING an increase in international visitors in the past few years, the Roman Baths and Fashion Museum in Bath, Somerset, have increased their audioguides options, adding Dutch, Korean, Polish, and Portuguese, bringing the total number of languages available at the two museums to 12, plus a British Sign Language guide for deaf people and enhanced audio description for visually impaired people.
The choice of Dutch, Korean, Polish and Portuguese is based on visitor take-up and feedback.
Run by Bath & North East Somerset Council, the Roman Baths attracts more than one million visitors a year, making it one of the most visited heritage attractions in Britain. Approximately 40% of these visitors come from overseas, and 30% of the total speak a language other than English.
The biggest increase in recent years has been in the take-up of Mandarin-language audioguides at the Roman Baths, which has grown from 12,800 visitors in 2005, when they were first introduced, to 84,700 in 2015, outnumbering French, which until seven years ago was the most widely spoken foreign language.
The Roman Baths also has information leaflets in more than 30 languages, which helps to identify emerging overseas visitor trends. Russian was introduced in 2010 and Russian visitation peaked at 15,800 in 2013.
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Picture Credit: The Great Bath, Roman Baths Copyright David Kernek
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