ABTA urges industry to embrace sustainability

TRAVEL companies and hotels are being urged by the Association of British Travel Agents (ABTA) to take part in ‘Make Holidays Greener’ month in July. More than 40 hotels and #travel businesses have already signed up to raise awareness of sustainable holidays, and of the importance of keeping beaches clean. 

Throughout the summer, the campaign will encourage holidaymakers to take care of the local #environment and support local communities in holiday destinations.

Nikki White from ABTA and Travelife said: ‘Cleaner, greener beaches are good for tourism and our industry is uniquely placed to make a difference to coastal regions and beaches globally. We are encouraging as many travel businesses as possible to sign up and support Make Holidays Greener month and do their bit to keep beaches clean.

‘We’re delighted with the response we’ve had so far, but we’re really keen for more hotels and travel companies to get involved – it’s a great way to show their customers and staff that they really care about their environment. Cleaner beaches are good for wildlife, for people, and for business, so it’s important that holidaymakers and the industry work together to take care of destinations and protect the marine environment.’

Companies not based near a beach can organize a different type of event, such as a park or mountain clean-up. The campaign website – makeholidaysgreener.org.uk – has a range of free resources, including advice on how to organize a beach clean.

Last year, 108 beach cleans were organized worldwide, involving 68 organizations and more than 1,000 people in 20 countries.

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