FOLLOWING the #Antigua and #Barbuda Tourism Authority’s largest brand marketing campaign to date, there has been a strong uplift in bookings. The campaign which launched on 23rd June and ran across outdoor and digital platforms, promotes Antigua’s attractiveness beyond the beach. It was timed to encourage bookings to Antigua for a late summer holiday and to showcase how well the #destination works for holidays during these months.
Tour operator partners involved in the campaign have reported spikes in Antigua bookings with Kenwood Travel 33% up and British Airways Holidays 85% up for the last week of June following the campaign launch. Additionally, Kuoni has seen a sharp increase in Antigua honeymoon enquiries for the past month.
On top of the interest generated by the multi-platform marketing campaign, the peak in bookings, specifically in the honeymoon market could be attributed to Lionel Messi’s recent return from his honeymoon on Antigua which was reported heavily in the media. Prince Harry’s high profile royal visit last autumn will have also sparked interest into the twin island state of Antigua and Barbuda.
Go Holiday news : www.govillasandcottages.co.uk
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Picture Credit: Ian D. Keating 32008328@N08/35803601234 Pigeon Point Beach via photopin.
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