Sweden continues to grow in popularity

SWEDEN continues to be a popular #destination for foreign tourists. With 351,000 more international overnight stays through July this year, the strong growth for international tourism in #Sweden continues. In July, US and Indian travelers increased fastest.

Between January and July this year, more than 10 million international overnight stays were made in Sweden. With 3.6 percent or 351,000 more overnight stays so far this year, interest in Sweden is growing as a destination.

There is a great interest in Swedes' balanced lifestyle, active experiences in nature, modern and trendy cities, shopping and family attractions. A strong Swedish brand, new routes and a sigh for new destinations are some of the opportunities that Visit Sweden makes use of in marketing. 

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