Game of Thrones in Tapestry

A brand new Tourism Ireland campaign will showcase Northern Ireland once again as Game of Thrones® Territory to millions of fans worldwide.

The campaign, which is supported by Tourism NI, will also be rolled out – by Tourism NI – in Northern Ireland and the Republic of Ireland.

This year’s campaign is bigger than ever before – featuring a 77-metre long, Bayeux-style tapestry which tells the story so far from season 1 to season 6 in #gameofthrones. The tapestry brings to life the trials and tribulations of the show’s characters in its most epic and famous scenes – complete with blood red weddings, golden Lannister hair, emerald green wildfire, cold blue White Walkers and jet black crows. 

The tapestry will be woven from one enormous piece of linen supplied by Thomas Ferguson’s in Banbridge, one of the last surviving linen mills in Northern Ireland – giving fans a chance to re-visit all the key events which led to the season 7 premiere.

John McGrillen, CEO of Tourism NI; Niall Gibbons, CEO of Tourism Ireland; and Kathryn Thomson, CEO of the Ulster Museum, at the launch of the 2017 Game of Thrones campaign in the Ulster Museum, Belfast.

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The Real Westeros

'Winterfell - Castle Ward, Strangford, County Down

TOURISM IRELAND shows visitors how to navigate the real-world Westeros. Tourism Ireland has unveiled a new film called “Game of Thrones: 3 Day Itinerary”, specially created to highlight #GameofThrones locations across Northern Ireland to fans and prospective visitors worldwide. 

The film shows visitors how to travel around the real-world Westeros in Northern Ireland in three days and features key filming locations like Winterfell, The Iron Islands, Dragonstone and many more. It includes stunning imagery of the locations used in HBO’s Game of Thrones, together with the names of the places in both the show and in #NorthernIreland.

The film is being promoted through Tourism Ireland’s social platforms, including Facebook (3.6 million fans worldwide), Twitter (345,000 followers) and YouTube.

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Picture Credit: By Ardfern - Own work, CC BY-SA 3.0, https://commons.wikimedia.org 7655505

Game of Thrones trail for Northern Ireland

TOURISM #IRELAND launched its latest campaign celebrating Northern Ireland as #GameofThrones Territory for the sixth year running. The campaign will roll out weekly until the end of season six at the end of June. 

A feature of the campaign is a series of ten intricately carved doors, depicting moments inspired by this season. The doors will be unveiled each week as season six unfolds. They will be carved from trees blown down in this winter’s storms at the Dark Hedges in Co. Antrim, which serves as the backdrop for the Kingsroad – perhaps the most iconic Game of Thrones location in Northern Ireland.

The doors will hang in pubs and other venues near filming locations across Northern Ireland, giving visitors a Game of Thrones Territory trail to follow. Tourism Ireland will release a mixture of short films and images from the campaign on Facebook, Twitter, Instagram, and YouTube in ten markets – including Great Britain, the US, Canada, Australia, France, Germany, Spain, Italy, the Netherlands, and Scandinavia.

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Picture Credit: Game of Thrones</a> via <a href="http://photopin.com">photopin