New hotel brand targeting millennials

A leading Japanese hospitality company headquartered in Tokyo, has announced the launch of "Tavinos," a new hotel brand aimed at adventure-seeking millennials and like-minded travelers from around the world.

According to the Japan National Tourism Organization (JNTO), the number of international visitors to #Japan has increased in recent years, hitting a record high in 2017. Fujita Kanko is adding this brand to their portfolio of 70+ well-established properties to target international visitors and millennials, a fast-growing, yet relatively untapped segment for the company.

With a state-of-the-art blending of design, space, and technology, the company is positioning Tavinos as a sleek hub for international visitors to meet fellow travelers, gather local information, and have fun during their travels.

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Top five leisure trends for hotels

THERE is no doubt that global leisure travel has been on the increase over the past decade and there are no signs of slow down. According to howmuch.net, the five countries that spend the most on #travel are China ($164.9 billion), the US ($145.7 billion), Germany ($106.6 billion), the UK ($79.9 billion) and France ($59.4 billion). Independent hotels are fantastically placed to capitalise on some of the hottest leisure trends. Below we review the top five trends that independent hotels should be considered as they develop their sales and marketing plans.

1. “Bleisure”: With the frequency of business trips increasing, corporate travellers have had enough to being stuck in the endless cycle of the hotel to office and back to the hotel. More and more, we are seeing corporate guests opting to extend their business trips by adding on some time for leisure.

2. Millennials: This demographic is causing titanic shifts in all industries, so of course, they are also changing the very nature of leisure travel. Contrary to popular belief, according to a new report by Merrill Edge, millennials are saving money, with 81% say they are more likely to spend that money on travel.

3. The quest for new experiences: The World Travel & Tourism Council reported that the countries showing the strongest international travel and tourism growth in 2017 were: Myanmar, Sudan, Azerbaijan, Qatar, Sao Tome & Principe and Sri Lanka. These are probably not the places that came to mind immediately when you were planning your last holiday but, it’s crucial to remember that a key driver of today’s leisure travel is travellers looking for adventure and new experiences.

4. Female travellers: Forbes reports that women account for 80% of purchases related to travel and tourism. From deciding on the place to visit and why type of holiday to booking the tickets and reserving the hotel and restaurants, women are making these decisions.

5. Responsible travel: The United Nations designated 2017 as the International Year of Sustainable Tourism for Development. Taleb Rifai, Secretary-General of the UN World Tourism Organisation, said, “This is a unique opportunity to advance the contribution of the tourism sector to the three pillars of sustainability – economic, social and environmental while raising awareness of the true dimensions of a sector which is often undervalued.”

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Taking to the Skies

RESEARCH by YouGov for one of the UK’s busiest regional airports shows a clear generational divide in attitudes to travel, with millennials much more likely to travel outside the UK than they were two years ago.

More than a third (37%) of 18-24 year-olds and 28% of 25-34 year-olds surveyed for Bristol Airport say they are more likely to fly now than they were two years ago. This is compared to just 17% of those 55 and over.


While changes in personal finances appear to be the biggest factor for those reducing their travel (34%), Brexit is cited as another reason for reducing their travel by 14% of 18-24 year-olds when compared to just 5% of 55 and overs.

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My place or yours?

CREATED by James Asquith (who broke the Guinness World Record for being the youngest person to travel to all 196 countries in the world over a 5 year period), Holiday Swap reduces one of the largest costs of travel - the accommodation.

By matching up with like-minded travelers, anyone can make connections to travel now or have a place to stay in the future, using the asset you have, your house or even your room, and you don't even have to own the space you're swapping.

Photo Credit: Holiday Swap

An app that allows us to swap anything from a beach villa or penthouse to a room with other travelers anywhere in the world for just $1 a night. Already on the radar of some of the largest tech companies in the world, Asquith wants to combine Tech and Travel to allow everyone to experience more of the world while reducing the cost. This allows travelers to spend more of their budget on flights to far-flung destinations and on experiences, rather than a place to sleep.


"The millennial generation is the future and this generation wants more with less. With the growth of technology we are building a true global sharing community, where we can actually use the assets we have to explore more of the world," Asquith says.

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Single biggest opportunity for the Travel & Tourism sector

IMPLEMENTATION of biometric technology to facilitate secure borders is the single biggest opportunity for the Travel & Tourism sector in 2018, according to Gloria Guevara Manzo, President and CEO of the World Travel & Tourism Council (WTTC). 

Ms. Guevara also highlighted the importance of developments in artificial intelligence and machine learning, virtual and augmented reality and changing demographics, particularly the ‘coming of age’ of millennials and growth of Generation Z, for Travel & Tourism. 

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Indians Seek Experiential Travel in 2018

THE Indian millennial traveler is willing to spend more for enriching trips. The year 2017 also saw an increase in Indians who want staycations, preferring the local interactions that such stays offer. More and more Indians are taking to experiential travel with a focus on offbeat destinations. Using Trippin Traveller’s data based on its customers, more Indian millennials are choosing experiences over packaged sightseeing tours.

The most popular destinations for 2017 included Cambodia and Vietnam internationally and Sikkim, Meghalaya, and Uttarakhand in #India. For 2018, upcoming travel interests include Laos, which has a vibrant backpacker scene, Israel, which has a fascinating combination of history and modernity, and Arunachal Pradesh and Nagaland in India.

Among other interesting statistics, rural travel is fast gaining popularity with substantial development expected in rural tourism in 2018 and beyond. Trippin Traveller’s data found that Indians in the age group of 30-45 years were most likely to ask for and undertake rural travel to offbeat places in India.

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All I want for Christmas . . .

THE season for doing! Gifting experts predict experience gifts will be at the top of everyone’s list this holiday season. Adrenaline, Australia’s most popular gift website, says experience-based gifting has increased by 39 percent over the last year and they’re expecting an even bigger holiday season this year. 

Research shows those who spend money on experiences rather than material things are happier and feel the money is better spent. The same goes for the gifts we give. The thrill of receiving things fades but the memories of experiences last a lifetime. Who wouldn’t want to give that to someone they love?” 

A study by Harris Group found that 72 percent of millennials prefer to spend more money on experiences than on material things. But a desire to ‘collect’ experiences isn’t limited to younger generations. Older Australians are now the fastest growing age group travelling overseas. ABS data shows the number of people aged 65 to 74 holidaying overseas jumped more than 80 per cent in the past five years, showing that people of all ages are seeking out new adventures at home and abroad.

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