EGYPT’S Minister of Tourism has announced a new campaign to boost inbound tourism to the country.
The Magic of the Pharaohs campaign will promote the country as ‘open
for business’ with a focus on classic attractions including Luxor and Nile
cruises.
It has been launched
after tourist numbers between July and September this year saw double-digit
growth.
Its UK arrival numbers were up by 15-20% year-on-year, with confidence
coming back into the country following a period of political unrest.
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Picture Credit: From Top: 'River Nile, Theban Hills, Luxor, Egypt' by Hajor, Dec.2002. via Wikimedia Commons; 'Egypt - Nile cruise' by Grosty (Own work) via Wikimedia Commons
