Brand USA announces Australian Winner of its latest incentive

BRAND USA, in partnership with Delta Air Lines and Virgin Australia, has revealed the Australian winner of its largest and most successful trade incentive to date – Big Badge Bonanza. 

Designed to celebrate 16 new specialist badges on its official training site – the USA Discovery Program, Brand USA asked agents to compete for the chance to win a trip for two to any US cities on the Delta Air Lines network. 522 new users signed up for the Discovery Program training site across Australia and New Zealand, with a total of 5047 individual badge completions across both markets – an incremental increase of 56 per cent as a direct result of the incentive. 

The lucky winner is Nichole Hammer from Escape Travel in Bendigo, Victoria. 

The USA Discovery Program is an innovative and interactive online training course that provides travel agents with the knowledge and skills needed to more effectively book trips to the USA. The incentive ran for two months and in order to qualify, agents were required to register and complete any five badges to gain an entry. Each additional badge completed gave agents a bonus entry into the draw to win. 


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America see increase in travel & tourism spend from international visitors

Acting Under Secretary of Commerce for International Trade Ken Hyatt recently announced that international visitors spent more than $21 billion on travel to, and tourism-related activities within, the #UnitedStates in October, an increase of more than two percent ($493 million) when compared to October 2015.

"In October, U.S. #travel and #tourism exports hit another record. Travel and tourism remains a vital export for the United States and these exports support more than one million jobs across our country," said Hyatt. "Today's data highlights continued growth in this sector with international visitors spending, on average, $672 million a day on travel and tourism services in the United States in October."

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