FROM the top of the Sydney Harbour Bridge, Tourism Australia has launched a dedicated, tongue-in-cheek news channel serving up good news stories from across #Australia as part of a new $5 million youth campaign.
Curated by youth for youth, Aussie News Today will share stories from across Australia, broadcasting them directly into the news feeds of millions of young people and potential travellers across the world.
Uniquely Australian content will be gathered from across the country and shared globally using Tourism Australia's digital and social media channels, including dedicated Aussie News Today Facebook and Instagramprofiles, and a news hub on Australia.com.
Additional youth content will be created as part of a world-first content partnership with BuzzFeed, which will see eight young travellers from Europe sent on a three-month road trip around Australia to report on their experiences of the country’s local culture, festivals, events, food and wine.
Youth travellers represent 25 per cent of all international visitor arrivals to Australia (2.1m) and 46 per cent of visitor spend (A$18.7bn).
Go Holiday news : www.govillasandcottages.co.uk
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