CHINA has been encouraging poor villages to develop tourism by providing them with subsidies. In 2007, the number of tourist visits to rural areas exceeded 2.5 billion, benefiting 9 million rural households. 17.5 percent of the people who have risen above the poverty line have done so through engaging in rural tourism.
51 year old Chang Ying is a resident of a remote desert village in Inner Mongolia Autonomous Region. He has three daughters, and had almost no source of income. Opportunities came in the summer of 2014 when a tourism company came to invest and turned the desert land into a scenic spot where villagers like Chang can make money by offering tourists horse or camel rides.
It turned out that the revenue from one horse could reach 700 to 800 yuan a day. Apart from that incentive, each poor household is eligible for a subsidized loan of up to 50,000 yuan with which they joined the operation of the scenic spot and get a yearly dividend of 5000 yuan. This policy has helped to greatly improve the life of poor households.
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