Britain … 'Home of Amazing Moments'

PROMOTING Britain using social media and photo sharing is the focus of #VisitBritain’s latest campaign, which starts in New York and Los Angeles this month (January).

As part of the government’s global GREAT Britain campaign, ‘Home of Amazing Moments’ will share photos and videos of memorable moments and experiences unique to Britain, hoping to inspire visitors to come and explore ‘what makes Britain GREAT’ as a tourist destination.

This first phase aims to drive visitors to a website with images, cinema-graphs, and videos. Visitors to the site will be invited to share these images through their own social media channels using the hashtag #OMGB (Oh My GREAT Britain).

By doing so, they will have the chance to #winaholiday in Bath, Somerset, and stay in a Scottish castle.

The second phase of the campaign, starting in April 2016, will invite visitors to upload images of their own memorable moments and experiences from their holidays in Britain using the hashtag #OMGB, some of which will be shared across VisitBritain's Twitter, Instagram, or Facebook.

The British government’s culture secretary John Whittingdale said: ‘Millions of people visit Britain every year, thanks to our incredible mixture of historic architecture, stunning scenery, iconic sporting events, unparalleled music scene, and world-renowned museums and galleries. By asking visitors to share some of their amazing UK moments we want to build on their adventures and encourage others from across the US and abroad to experience the best of Britain.’

Research by VisitBritain published in November found that 84% of people surveyed in the US had used social media at some stage during their holiday planning, while 70% said content posted online by friends would inspire them to visit.

VisitBritain marketing director Joss Croft said: ‘We know that our audiences want to be part of fun, innovative, and immersive experiences and we want to share these amazing moments to inspire even more people to put Britain at the top of their list as the 'must-go-now' destination.’

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