CULT Brazilian travel show Lugar Incomum has dedicated eight episodes entirely to #NewZealand. In total, a whopping 12 hours of New Zealand footage will be screened to over 7.2 million people in #Brazil over eight weeks.
The crew, including the host, Brazilian superstar Didi Wagner visited New Zealand late last year and spent 20 days experiencing Christchurch, Queenstown, Wellington, Rotorua, Waikato and Auckland.
Tourism New Zealand took full advantage of the show’s airtime and built a significant marketing campaign around it including amplified advertising in Brazil featuring the show’s host Didi Wagner.
“Brazil is a market showing steady growth and with direct flights to New Zealand now arriving three times a week from nearby Buenos Aires with plans to extend, the region has really opened up.”
Research shows us that the Brazilian market are keen to travel to countries where they can visit beaches and urban areas and experience arts, culture, adventure activities and good wine and food.
“New Zealand offers all these things in abundance so it was good to be able to show off a range of regions across the country through the episodes. This supports our work to spread visitation across the country.”
The crew, including the host, Brazilian superstar Didi Wagner visited New Zealand late last year and spent 20 days experiencing Christchurch, Queenstown, Wellington, Rotorua, Waikato and Auckland.
Tourism New Zealand took full advantage of the show’s airtime and built a significant marketing campaign around it including amplified advertising in Brazil featuring the show’s host Didi Wagner.
“Brazil is a market showing steady growth and with direct flights to New Zealand now arriving three times a week from nearby Buenos Aires with plans to extend, the region has really opened up.”
Research shows us that the Brazilian market are keen to travel to countries where they can visit beaches and urban areas and experience arts, culture, adventure activities and good wine and food.
“New Zealand offers all these things in abundance so it was good to be able to show off a range of regions across the country through the episodes. This supports our work to spread visitation across the country.”
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