HITTING the screen with their flashy, stand-on-end hair, VisitDenmark launches a tourism campaign to coincide with the worldwide release of DreamWorks uplifting animated comedy #Trolls.
Originating from Scandinavian mythology, #Denmark is home to the original, very popular and happy 1930’s toy troll on which the movie is based. Reaching out to 10 markets in Europe, USA and Asia, VisitDenmark’s fully integrated campaign will promote the enticing and colourful homeland of the trolls inviting travellers throughout the world to find their own happy place in Denmark.
Using the Trolls movie artwork and logo, a true highlight of VisitDenmark’s campaign will be a series of 360 degree #TrueColours videos, which will spotlight iconic Danish destinations being visited by the film’s animated Trolls. Currently on release in the UK, the movie features voiceovers by Anna Kendrick and Justin Timberlake.
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Picture Credit: Pintrest
Picture Credit: Pintrest
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