THE meetings market (or MICE as it is called) is the next most lucrative sector for hotels and is the slowest in tech adoption. So it’s unsurprising that disruptive travel companies are shaking up the market. For independent hotels, this means both opportunity and increased competition.
Airbnb finally announced a few days ago that Airbnb for Work is expanding into services and experiences for a workplace audience to “help foster a sense of belonging—even at work.” We say finally because for those who have been monitoring Airbnb’s growth, it’s been clear that the company has been looking to expand into the workplace. Back in April 2018, Airbnb for Events was launched, aimed specifically for planners. The tool encourages attendees to book Airbnb accommodations through an interactive map of Airbnb listings embedded directly on the event site.
Airbnb reports this month that 700,000 companies have had employees sign up and book with the company’s business platform. Of all these companies, more than 300,000—up from 275,000 a few weeks ago—are directly engaged with Airbnb to help manage their travel.
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HIGHLIGHTING Europe’s strength and growing popularity in the MICE industry. The list was compiled according to sourcing activity through the Cvent Supplier Network, valued at more than $14.7 billion and including more than 40 million room nights in 2017 – helping to support more than 715,000 events worldwide. For the fourth consecutive year, #London tops the European list, with Barcelona ranking the second most popular destination for the MICE community.
The top 10 cities in Europe in 2018 are:
1 London, England
2 Barcelona, Spain
3 Berlin, Germany
4 Amsterdam, Netherlands
5 Madrid, Spain
6 Paris, France
7 Frankfurt, Germany
8 Rome, Italy
9 Munich, Germany
10 Lisbon, Portugal
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BUDGET hotel chain Travelodge has announced it will be targeting cost-conscious business travellers looking for bargain alternatives to their trips to foreign countries.
The announcement came after the chain reported a £5 million rise in annual revenue in 2016, as revenue rose year-on-year by almost seven per cent to almost £600 million.
There are currently a total of 543 Travelodge hotels offering 40,847 rooms across the world. A total of 19 of these were new hotels that opened last year and a further 15 hotels are expected to open in 2017, with this number expected to rise to as many as 25 new hotels by the end of next year.
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