VISITBRITAIN and Turkish Airlines have partnered in a global marketing campaign to attract more international visitors to the UK. The campaign will focus initially on India, Saudi Arabia, and other Gulf states.
Turkish Airlines serves seven cities in Saudi Arabia, providing even more connectivity to UK regions via its Istanbul hub.
A digital campaign will be launched in India early next year. Turkish Airlines is also supporting VisitBritain’s ‘Bollywood is GREAT campaign’, focusing on promoting Britain’s culture and countryside.
Longer-terms plans could include more promotional activity in Turkey.
#VisitBritain chief executive, Sally Balcombe, said: ‘We are very pleased to be the first national tourist body to develop a global partnership marketing campaign with Turkish Airlines. There are significant growth opportunities in the markets served by Turkish Airlines, including the emerging market of Saudi Arabia, using the airline’s global connectivity and rapidly expanding network.
‘This partnership will also allow us to target our marketing to inspire more international visitors to come and explore all the nations and regions of Britain, so we can continue to create jobs and deliver our ambitious plans for growth.’
Turkish Airlines chief marketing officer, Ahmet Olmustur, adds: ‘The travel market in the UK continues to go from strength-to-strength and therefore we strongly believe this partnership will further enhance visitor numbers in the UK in the coming year. Turkish Airlines is always investing in the UK and, along with partnerships such as this, we hope to see big inroads being made in terms of visitor numbers.’
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