Monday, 22 February 2016

Biennial spending bonanza ahead for Liverpool

LIVERPOOL BIENNIAL 2016 is forecast to have an economic impact of more than £21 million when it returns to the city between July 9 and October 16. The festival, which takes place in galleries, unused buildings, and public spaces across Liverpool, attracted 875,000 visits in 2014 and is expected to be popular again when more than 40 international artists create work in the city this summer.

With more than 50% of visits coming from outside the Liverpool city region, overnight visitors are forecast to spend an estimated total of £11 million on accommodation, dining out, and visits to other attractions during their stay.

Following the 2014 Biennial, an independent report calculated that an economic impact of £20.8 million was generated by the festival in the preceding 15 weeks.

Sally Tallant, director of Liverpool Biennial, said: ‘The importance of culture in the city is well documented, but I think sometimes culture’s economic impact on the city and its businesses can be forgotten about. Liverpool Biennial welcomes visitors from around the world who come specifically to see the Biennial and stay in Liverpool.

‘While the Biennial itself is free, the visitors have a significant impact for hotels, restaurants, and bars. This is before even considering the longer-term benefits that come from the city’s growing reputation for culture.’

Go Holiday news :

No comments:

Post a Comment

Note: only a member of this blog may post a comment.