Wednesday, 31 August 2016

Visit Orlando's mobile app a first for travellers

THE NO. 1 most visited #destination in the US – #Orlando, #Florida – has unveiled another first for visitors with the beta launch of a destination mobile app that uses WayBlazer's IBM Watson-enabled technology. The app taps Watson's artificial intelligence to understand conversational language from users and offer personalized recommendations of Orlando experiences that best fit an individual's needs and preferences. 

In addition, the Visit Orlando App also features ‘augmented reality experiences’ for visitors to explore and earn savings. It can be downloaded in Apple App and Google Play stores.

Travellers begin their app experience by speaking or typing in natural language into their mobile device, the same way people normally ask questions in conversation.

Once a user asks a question, the app narrows available options based on individual-specific factors such as the traveller's interests, time of day, location, and weather. It then refines the final recommendations by applying insights from numerous data sources such as media reports, consumer and expert blogs, trusted third-party travel resources such as TripAdvisor, and Visit Orlando's database.

 Sample natural language questions a traveler could ask the app include:

  • Where can I find a scenic view of Orlando? 
  • Where can I eat that has live music? 
  • What's something adventurous to do? 

‘As the first destination to create a mobile app using this advanced level of cognitive computing, our goal is to help visitors maximize their Orlando vacation in a way that is personally meaningful to them,” said George Aguel, Visit Orlando president and CEO. ‘Visitors to Orlando can be awed and sometimes overwhelmed at the array of unique attraction, dining, shopping, and entertainment options. This innovative technology is like having your own personal Orlando expert 24/7. It analyzes numerous options, extensive data, and insights from destination experts and fellow travellers to create a recommended experience that is just right for you.’

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