Caribbean’s top five

RESONANCE CONSULTANCY has benchmarked the quality of Caribbean tourist destinations based on the ratings and reviews published by travellers on social media channels, combined with core statistics for factors such as crime and flight access.

‘Traditional measures of success – numbers of visitors and the spending they generate – don’t tell destination marketing and management organizations the whole story,’ says Chris Fair, president of Resonance Consultancy. ‘Looking through a supply-side lens helps destinations better understand their strengths from their visitors’ perspective, and identifies areas for improvement based on benchmarking against their competitors.’

Its report ranks Caribbean destinations in 12 areas, including accommodation, attractions and amusements, food, culture, and shopping. 

The top five Caribbean destinations with the most quality tourism products and experiences per visitor are:

1. Turks and Caicos

2. Barbados

3. Trinidad & Tobago

4. Martinique

5. Anguilla

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Picture Credit: 'Beaches - Turks and Caicos' by Captain-tucker (Own work) via Wikimedia Commons; "Revellers Wine at Trinidad Carnival" by Jean-Marc /Jo BeLo/Jhon-John from Caracas, Venezuela via Wikimedia Commons