FOUR new GREAT images have been unveiled at Heathrow Airport to promote Scotland to international passengers.
Images of the country will be shown across the airport’s five terminals in the next five months, with themes of food, countryside, and heritage.Heathrow has promoted various parts of the UK in 2014, including Yorkshire during the Tour de France and parts of the south-west of England immediately after the region was hit by flooding.
Denise Hill, head of international marketing at VisitScotland said: ‘Our Meet the Scots campaign has proved highly successful in reaching out to new visitors in markets right across the globe. The Scots lend a truly authentic human warmth to the campaign and we are delighted that they will now be taking their story to passengers at Heathrow, inspiring them to find out more about out the beauty of Scotland during 2015, the Year of Food and Drink.’
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Picture Credit: heathrow.com/fly2scotland
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