Manchester for Virtual Reality

IMAX announced an agreement with leading European exhibitor, ODEON & UCI Cinemas Group, to install the first pilot IMAX VR™ centre in Europe at its Printworks multiplex location in Manchester, England. The centre, which the parties are planning to open by the end of 2016, will deliver guests immersive, multi-dimensional VR experiences, including entertainment content and games.

“We’re always looking for new ways to give our guests an even more immersive experience, so are very excited to be hosting Europe’s first IMAX VR centre at ODEON Printworks” said Paul Donovan, CEO of ODEON & UCI Cinemas Group. “We have a longstanding close relationship with IMAX which creates unforgettable experiences in many of our cinemas across Europe, so we are delighted to be alongside them again, at the cutting edge of innovation, to introduce and pilot awesome new technology which will delight our guests.”

IMAX is in the process of launching its first showroom and pilot IMAX VR centre in Los Angeles and is targeting to open additional test facilities in China, Japan, the U.S., the Middle East and Western Europe in the coming months.

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