DISNEY'S Pete’s Dragon was shot entirely in #NewZealand and in August this year was released globally to overwhelmingly positive reviews. #Tourism New Zealand’s marketing and publicity campaign, in partnership with Disney and Air New Zealand, sought to clearly articulate New Zealand as the home of Disney’s Pete’s Dragon.
The campaign work in America was targeted through a Facebook campaign and included extensive PR activity, a virtual reality collaboration with Disney and partnership with Air New Zealand.
Rebecca Ingram, Tourism New Zealand’s General Manager, PR and Major Events says Tourism New Zealand can capitalise on the tourism opportunities generated by blockbuster films, including high impact broadcast partnerships, marketing opportunities and cast endorsement which drive preference for New Zealand.
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Picture Credit: Stuck in Customs flickr.com/photos/95572727@N00/24079984901 Hiking In Queenstown via photopin.com
Picture Credit: Stuck in Customs flickr.com/photos/95572727@N00/24079984901 Hiking In Queenstown via photopin.com
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