THE number of backpackers visiting #NewZealand from the UK and Germany grew by 16 percent last year, accounting for more than 159,000 young travellers throwing packs on their backs and heading for New Zealand. This is supported by 8 percent growth in working holiday visa approvals which means that young people are also combining travel with work during their extended stay here.
Tourism New Zealand has joined up with STA for the new campaign, headlined “Play More Every day, Work and Travel.” The campaign is targeting young travellers who are planning to come to New Zealand this spring. The campaign includes digital marketing and shop window advertising, supported by travel agent training webinars and STA’s “flight and adventure” promotional deals.
The backpacker market, 18-to-24 year olds, is a valuable visitor segment for New Zealand accounting for about 11 percent of total international visitors and visitor spend. As well as staying longer, backpackers also travel to more regions around New Zealand than the average visitor which fits Tourism New Zealand’s drive to encourage greater regional dispersal of visitors.
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Picture Credit: VernsPics <a href="http://www.flickr.com/photos/75733301@N00/25749701670">Surmising via photopin.com
Picture Credit: VernsPics <a href="http://www.flickr.com/photos/75733301@N00/25749701670">Surmising via photopin.com
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