#Edinburgh Airport has been ranked as the ‘Top Buzz score improver’ for the airport sector, in YouGov’s annual BrandIndex rankings.
All major UK airports were rated using YouGov BrandIndex’s Buzz score which asked 38,000 respondents, “Have you heard anything Positive/Negative about the brand in the last two weeks through the news, advertising, or talking to Friends and Family?”
The Buzz Improver Rankings rank airports with the highest increase in their Buzz score comparing scores between 2015 and 2016.
Gordon Dewar, Edinburgh Airport’s Chief Executive, welcomed the news and explained that Edinburgh Airport is determined to continue to improve.
All major UK airports were rated using YouGov BrandIndex’s Buzz score which asked 38,000 respondents, “Have you heard anything Positive/Negative about the brand in the last two weeks through the news, advertising, or talking to Friends and Family?”
The Buzz Improver Rankings rank airports with the highest increase in their Buzz score comparing scores between 2015 and 2016.
Gordon Dewar, Edinburgh Airport’s Chief Executive, welcomed the news and explained that Edinburgh Airport is determined to continue to improve.
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