THOUSANDS of commuters in New York's Penn Station are stopping in their tracks to check out a display promoting a holiday in New Zealand. Penn Station is the busiest travel hub in America, with around 650K people using it each day.
The campaign runs until the end of February and is a joint venture with United Airlines and Air New Zealand.
The campaign runs until the end of February and is a joint venture with United Airlines and Air New Zealand.
The space used in the station is owned by United and it's the first time they have worked with a tourism board. The work is part of a larger national digital campaign promoting New Zealand in the US, with additional promotional activity in 6 major airports across America and material in United Airlines' in-flight magazines and guides.
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