THE #OMGB (Oh My GREAT Britain) ‘Home of Amazing Moments’ marketing campaign rolls out with a 7-week paid digital and billboard campaign to showcase the amazing moments that can only be had on a trip to Britain.
The campaign creative, which includes images and a video filmed on locations across the UK, will appear online, on social media and on billboards in Delhi and Mumbai including at CyberHub, a main commercial area in Delhi, and at Mumbai’s Haji Ali Main Junction.
VisitBritain is also working with partners to launch tactical offers and create tailored destination content to build on the momentum of the ‘Home of Amazing Moments’ campaign and drive bookings from India to the UK.
Britain’s visitor attractions, hotels and shops all offering good value for Indian travellers right now. At the end of January the UK was 13% more affordable for visitors from India than it was the same time last year.
The campaign creative, which includes images and a video filmed on locations across the UK, will appear online, on social media and on billboards in Delhi and Mumbai including at CyberHub, a main commercial area in Delhi, and at Mumbai’s Haji Ali Main Junction.
VisitBritain is also working with partners to launch tactical offers and create tailored destination content to build on the momentum of the ‘Home of Amazing Moments’ campaign and drive bookings from India to the UK.
Britain’s visitor attractions, hotels and shops all offering good value for Indian travellers right now. At the end of January the UK was 13% more affordable for visitors from India than it was the same time last year.
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