UK holiday standards rising, say 42%

ALMOST half of people (42%) believe that holiday standards in the UK have risen over the last five to 10 years, according to a poll by property rental company holidaycottages.co.uk

More than a third (35%) find it less stressful to take a domestic holiday than abroad, without concerns about airports and luggage allowances, while 51% believe there is now more choice of UK holidays available.

The research found that 72% are more likely to support local business when holidaying within the UK than when they are at home. Sixty three percent of 25-34 year-olds surveyed make an effort to stay in independently-owned holiday homes as a way of supporting local businesses. This compares with 82% of those aged 55 or above who visit local attractions and tourists sites.

Holidaycottages.co.uk director James Morris said: ‘It’s encouraging to see Brits supporting tourism in the UK. We have a great range of coastlines, countryside, and fresh produce to enjoy right on our doorsteps, and it is pleasing that people are taking advantage of them. Such support indicates that we are set for a strong summer season.’

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Let them eat cake … in North Yorkshire!

NORTH YORKSHIRE has proclaimed itself Britain's Capital of Cake, championing 50 tastes of cake and the places where one of the nation's favourite treats can be enjoyed.

Each year thousands of homemade cakes are served to and eaten by the seven million holidaymakers and day-trippers who visit the North York Moors and coast.

The North York Moors Tourism Network, a voluntary organization supporting more than 400 tourism and related businesses, together with 

the North York Moors National Park Authority (NYMNPA), are championing the region’s cake-capital

claim.

Catriona McLees, NYMNPA's head of promotion and tourism explains: ‘Our prowess in cake-making probably dates back to the Vikings, who are said to have invented Yorkshire Parkin, the ginger tea-bread which remains one of the most popular cakes across the region today.

‘We've created a website listing 50 of the most popular types of cake eaten and the places where some of the tastiest treats can be enjoyed throughout the North York Moors and on the coast.’
www.capitalofcake.com

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Picture Credit: Brownieby Minseong Kim - Own work via Wikimedia Commons, Fountains Abbey vieby Klaus with K - Own work via Wikimedia Commons

UK and Ireland team up for tourism drive

VISITBRITAIN is preparing for its new flagship international event, ExploreGB, which will debut at Ascot Racecourse (February 25-26).

The aim it to present and promote Britain and the island of Ireland to the largest possible audience of international buyers. British and Irish tourism suppliers and destinations attending the event will have the opportunity to meet and do business with up to 250 select international travel buyers from more than 37 countries, including Germany, Brazil, China, and the US.

VisitBritain’s acting CEO, Keith Beecham, said: ‘Our goal is to make ExploreGB the world’s largest and most influential B2B tourism event, promoting Britain and the island of Ireland. Tourism Ireland will be an important strategic partner for this task. Having Irish suppliers in attendance further strengthens the quality of our international buyers, providing a wider offering.’

Niall Gibbons, CEO for Tourism Ireland, a partner for ExploreGB, added: ‘We already work closely with VisitBritain, particularly in long-haul markets such as China and India, to target people travelling to Britain and encourage them to visit the island of Ireland as part of their trip, and vice versa.’

The event will be followed by familiarization trips around Britain for international delegates.

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