VISITBRITAIN is preparing for its new flagship international event, ExploreGB, which will debut at Ascot Racecourse (February 25-26).
The aim it to present and promote Britain and the island of Ireland to the largest possible audience of international buyers. British and Irish tourism suppliers and destinations attending the event will have the opportunity to meet and do business with up to 250 select international travel buyers from more than 37 countries, including Germany, Brazil, China, and the US.
VisitBritain’s acting CEO, Keith Beecham, said: ‘Our goal is to make ExploreGB the world’s largest and most influential B2B tourism event, promoting Britain and the island of Ireland. Tourism Ireland will be an important strategic partner for this task. Having Irish suppliers in attendance further strengthens the quality of our international buyers, providing a wider offering.’
Niall Gibbons, CEO for Tourism Ireland, a partner for ExploreGB, added: ‘We already work closely with VisitBritain, particularly in long-haul markets such as China and India, to target people travelling to Britain and encourage them to visit the island of Ireland as part of their trip, and vice versa.’
The event will be followed by familiarization trips around Britain for international delegates.
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