Saturday, 25 October 2014

Orlando targets grown-ups to boost off-peak tourism


VISIT ORLANDO has announced plans to target pre-family adults in one of its biggest marketing pushes in the UK.

The tourism board is working with British Airways, Cosmos Holidays, Thomas Cook, Thomson and Virgin Holidays for the promotion, which offers the opportunity to win a holiday.

‘By targeting the pre-family adult market, a more flexible segment of travellers, the new Visit Orlando advertising campaign aims to enhance the efforts of our travel trade partners to further drive off-peak bookings to Orlando,’ said Danielle Courtenay, chief marketing officer for Visit Orlando.


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Picture Credit: 'Lady Liberty of Orlando' by turtlemom4bacon via Wikimedia Commons

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