Toolkit for sustainable tourism

VISITENGLAND has partnered with Leeds Metropolitan University to launch a marketing toolkit for destinations. Keep it Real for Destinations aims to champion the benefits of sustainable tourism for visitors and residents alike, and to support destinations to promote local businesses and initiatives which are leading examples of sustainable tourism.

The toolkit showcases examples of best practice from destinations across England where sustainable tourism is benefiting both visitors and the local community. Examples include ways of working with local organizations and businesses, from promoting cycling holidays or locally-sourced food and produce to improving local transport networks, or making a destination more accessible for disabled visitors.

Jason Freezer, head of Destination Management for VisitEngland said: ‘There are fantastic examples across the country of destinations that are showcasing their sustainable tourism offer, with great results. We hope these guidelines and examples of best practice will inspire more destinations to highlight the benefits of sustainable tourism for all.’

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