Virgin to axe Little Red flights

VIRGIN ATLANTIC is to shut down its short-haul UK operation Little Red next year..... 

....Its daily services between Heathrow and Manchester will end in March, and Heathrow flights to Edinburgh and Aberdeen will stop in September.

Little Red launched in March 2013 following British Airways’ takeover of bmi, when Virgin Atlantic was awarded “remedy slots” on the Edinburgh and Aberdeen routes. Virgin hoped to build connecting traffic into Heathrow on the domestic routes, the first it has operated.

Announcing the closure, the airline said: ‘Demand has been predominantly from point-to-point customers rather than connecting traffic. Little Red has unfortunately not been able to make a positive contribution to Virgin Atlantic’s network.’

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Picture Credit: 'Virgins "Little Red" EI-DEO at Heathrow'  by Simon Boddy via Wikimedia Commons