LONG-HAUL travel to #Europe enjoyed an encouraging summer this year, and the upward trend in arrivals is expected to continue, according to a study by ForwardKeys, which monitors future travel patterns by analysing 14 million reservation transactions daily.
Total international long-haul arrivals from January to September were up 5.1% on the previous year, and forward bookings are up 4.8% for the rest of the year.
But the European Tourism Association’s CEO Tom Jenkins urged the industry not to be lulled into a false state of security over figures showing growth. ‘Travel and #tourism in other parts of the world is increasing faster than in Europe. Although the statistics show we are continuing to grow at an average annual growth rate of 3.6% since 2007, the rest of world is growing at a rate of 5.7% over the same period.’
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