BUSINESS confidence among accommodation providers is at a record high for the summer holidays in a VisitEngland survey. The findings also show that out of 500 accommodation providers, more than half are expecting an increase in visitors following the EU referendum outcome with a particular boost expected for the domestic market.
English businesses are anticipating a strong summer holiday period with 65% of accommodation providers feeling ‘very confident about the summer holidays and 47% reporting forward bookings as ‘very good’ – both record highs for the survey.
Some 40% of accommodation providers and attractions reported increased visitor numbers in the year to date, with a further 30% maintaining performance.
Tourism minister Tracey Crouch said: ‘The number of people enjoying holidays in England is at a record high. With our world-leading museums and galleries, beautiful countryside and stunning coastline, it should come as no surprise that more people are planning staycations this summer. Tourism contributes an estimated £60 billion to our economy every year, so a strong summer season is not only great news for the sector but the whole country.’
VisitEngland Director Patricia Yates commented: ‘It’s a great summer to holiday in England and a fantastic opportunity for the tourism industry to showcase the range of quality tourism products on offer across the country and demonstrate just why our regions should top people’s list as must-go destinations.
Ms Yates said that with the weakened pound, a holiday at home also gave people the reassurance and certainty of budgeting for a domestic trip.
It has been a record-breaking first four months of the year for domestic holiday trips in England. From January to April, Brits took 11 million holiday trips, 8% more compared to the same period last year, and spent £2.8 billon, 22% up on last year.
These figures come on the back of a strong 2015 with domestic holiday trips and spending both up 7% on the previous year to 43.7 million holiday trips and £10.7 billion respectively.
Also in 2015, domestic seaside holiday trips were up 7%, city holidays up 6% and countryside holidays up 12%.
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