Monday, 1 August 2016

Italian tourism drive fuels 20% rise in golf bookings

ITALY’S rise to prominence as one of Europe’s leading golf destinations continues to gather pace, with international green fee bookings up by more than 20 percent in the first half of 2016 compared to the same period last year. 

Boosted by the launch this spring of the #Italy #Golf & More project, latest figures show that the number of rounds played by international golfers across the country rose by more than a fifth between January and June.

With 141 18-hole courses, Italy – venue for the 2022 #RyderCup – is proving particularly popular with players from Britain, Germany, Switzerland, France, and Scandinavia.

Bruno Bertero, project co-ordinator for Italy Golf & More, says: ‘Combining fantastic golf with amazing variety away from the course, Italy has everything required for a golfing experience you will never forget. The international golf market is growing all the time, and these latest figures are a further illustration of the country’s rise to prominence as an impressive destination for travelling golfers. This is an exciting time for Italian golf as momentum and the build-up grows towards the 2022 Ryder Cup.’

Italy Golf & More is a collaboration between private sector partner regions, the Italian Golf Federation, and the Ministry of Tourism. The partner regions include Lombardy, Piedmont, Lazio, Friuli Venezia Giulia, Veneto, Liguria, Emilia-Romagna, Puglia, and Sicily.

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