Tuesday, 20 June 2017
Monsoon season shows 60% increase in demand
MONSOONS being a traditional low season for travel, the dip in demand vs supply works well to the consumer’s advantage: special deals/discounts offered by airlines and hotels create strong allure/incentive to inspire “travel savers”. Additionally, value-options like complimentary transfers, dining or spa-vouchers make Monsoon travel a truly attractive value proposition for Indians.
Statistics available with Thomas Cook India reveal that travel-hungry Indian consumers leverage the Monsoon opportunity to avail of savings of 15-20% or more on domestic packages, compared to peak season rates. This “travel saver” trend is especially high with value seekers; strong uptake seen across DINKs, millennials, ad hoc groups of friends and family; equally corporate incentives/ team activities.
The Monsoons offer India’s work-weary warriors potential for much needed rest & relaxation- a mini-break from work pressures. And with 3 to 4 long weekends during this period, scope for both weekend and extended weekend getaways.
The Monsoons showcase #India at her best, with pleasant weather, a refreshing green cover and waterfalls- water bodies in full flow, hence offering today’s protagonist traveller eclectic travel experiences: self-drive holidays and outdoor-adventure journeys of discovery (including nature trails and landscape photography tours to The Valley of Flowers at Uttarakhand, Maharashtra’s picture perfect Kaas-Pathar Valley, etc). This is also the best time for Kerala’s famed ayurveda treatment and a leisurely back-waters tour; also indulgent spa-wellness getaways.
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