THE #HongKong Tourism Board (HKTB) launched a new programme earlier this year – “Old Town Central”, consolidating unique tourism hotspots in Central and Sheung Wan.
To provide visitors with a unique perspective when exploring this area, five themed walking routes have been thoughtfully designed, highlighting historical architecture and landmarks, arts and culture, dining outlets and lifestyle boutiques.
The HKTB will also work with trade partners to promote guided tours focusing on the richness of Central, and local celebrities as well as long-time expats to introduce the district’s charms and hidden gems through PR campaigns and digital platforms.
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