DISCOVER Los Angeles, the city’s official tourism marketing organization, in partnership with the Los Angeles County Arts Commission, released the Discover L.A. app earlier this year. A sleekly designed, pocket guide exclusively made for those looking to optimize their experience in the City of Angels. Packed with rich content and tailored for those looking to explore the best of #LosAngeles, the iOS app launch coincides with the start of the busy summer travel season and is available for free download at www.discoverlosangeles.com/app. An Android version is forthcoming.
Thematically synced to deliver personalized content based on weather, time and distance, the app culls suggestions from the city’s endless entertainment options—including world-class museums, diverse dining options, and captivating events. Don Skeoch, chief marketing officer of Discover Los Angeles said, “The Discover L.A. app is the first-of-its kind to utilize proprietary A.I. built to enhance the Los Angeles experience. Through smart technology, the app literally knows to serve up soup and indoor dining suggestions on cool days; the closest beaches and ice cream on warm days.”
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