Sunday 8 October 2017

Switch off and relax in Sweden



#SWEDEN introduces ‘The 72 Hour Cabin’ to demonstrate how spending three days in Swedish nature enables people from all over the world to switch off and increase their well-being. Sweden’s life quality index ranks high, and its ‘close to nature’ #lifestyle is believed to be one of the secrets. 90 percent of all Swedes believe spending time in the open makes their everyday life more meaningful and almost 50 percent spend time in nature once a week or more. 

The freedom to roam gives everyone the right to access authentic nature in Sweden. With 95 percent of the country uninhabited, there is a lot to discover – from sitting by the fire, to looking out over Sweden’s 100,000 lakes, or picking berries and mushrooms.

In a new case study, five people with some of the world’s most stressful, among them the British Broadcaster and nature enthusiast Ben Fogle, a German police officer and a French taxi driver, will get the chance to experience Sweden’s ‘close to nature’ lifestyle first hand.  The case study will take place between the 7th and 10th of September 2017 and the results will be published to a global audience on the 10th of October. 


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