Ghana launches campaign to develop domestic tourism

AS part of its objective to develop domestic tourism, through Ghanaian culture and creative arts, the #Ghana Tourism Authority under the auspices of the Ministry of Tourism, Arts and Culture and its partner agencies has outdoored the “See Ghana, Eat Ghana, Wear Ghana, Feel Ghana” campaign in a bid which also aimed at igniting the ‘’I am Ghanaian’’ spirit.

The campaign which was launched in the gardens of the Christiansburg castle, a former slave holding and administrative seat of colonial government in demonstration of Ghanaian ownership of her heritage and destiny, seeks to invoke the spirit of nationalism through sounds, distinct sights and the fusion of traditional food drawn from each of the 10 regions of Ghana.

The multimedia integrated campaign is expected to provide a platform for existing cultural and historic events such as traditional festivals and new initiatives like PANAFEST.

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