RESEARCH by Cheapflights.co.uk has found that despite airlines going to great lengths to provide passengers with on-board luxuries to make their experience all the more extravagant, the vast majority are failing to provide a simple item that passengers want most – deodorant.
In a Cheapflights survey of 1,141 people across the UK and Ireland, participants listed the items they would include in their ideal on-board amenity kit. Topping the list – that included toothbrush, eye mask, slippers and eye cream among others – was the humble deodorant, selected by more than 52% of respondents. Yet in a review of 48 amenity kits from 27 airlines, only four provided first class passengers with a measly stick or spray can of deodorant.
The research revealed that barely more than 20% of passengers across the UK and Ireland have experienced first or business class, while this almost doubles to 40.9% in England.
In their quest for an upgrade, English passengers admitted to being the most ruthless. English respondents said that they would be willing to leave their travelling companions behind for an upgrade.
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