RESEARCH by payment card company Visa has found that #EasternEurope and the Baltics are becoming increasingly popular with British travellers. #Croatia, #Romania, and #Lithuania are said to be among the top five fastest growing destinations for UK holiday spend.
The research was based on debit card use statistics at point-of-sale and ATMs overseas as compared with travel money bought from bureau de change before departure.
It also found that spend by UK Visa cardholders on summer holidays abroad grew 25% between 2012 and 2014.
Spend by UK cardholders in Romania, Lithuania, and Croatia increased by 80%, 61% and 57% respectively between 2012 and 2014.
Spending in bars and restaurants has seen the fastest growth across these countries, with Croatia leading the way.
Kevin Jenkins, managing director UK and Ireland for Visa Europe, said: ‘Our data suggests the appetite for domestic holidays remains strong, but there’s clearly a renewed desire to grab the passport and get exploring again.
‘A third of Brits tell us they’re taking more overseas holidays than five years ago. The difference though is in the choice of destination. People are looking beyond the traditional Mediterranean holiday spots for new experiences. Croatia’s exploding festival scene, low prices, and stunning scenery are making it highly attractive and there’s a similar halo effect across Eastern Europe’s new tourist hotspots. Lithuania, too, has become a real hotspot.’
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