VisitEngland launches accessible destinations campaign

AN initiative to raise awareness of accessible destinations and businesses is being initiated by VisitEngland. The aim is to tell disabled people about accommodation and visitor attractions when planning a day trip or holiday. 

The #AccessforAll campaign is being funded by a €125,000 (£) grant from the European Commission following pilot project with four destinations in 2013/14.

VisitEngland has since been working with seven destination partners across the country to create a series of access guides covering coastal, countryside, and city destinations. These are: Kent, Birmingham, Lincoln, Northumberland, Peak District and Derbyshire, Nottinghamshire, and Brighton.

Fifty-six businesses are involved in the project, including a mix of accommodation and attractions such as Lincoln Cathedral, Brighton & Hove Buses, Chatsworth House, Turner Contemporary, Hotel La Tour, Vindolanda Roman Fort, and Nottingham Belfry.

Overnight trips by #disabledtravellers and their companions have increased by 19% with spend up by 33% over the past few years.

VisitEngland chief executive, James Berresford, said: ‘The #accessibletourism market is worth £12.1 billion to the English economy, and many tourism businesses are realizing that catering for disabled customers is not only a necessity but a wise investment that brings a host of business benefits. Many of the changes businesses make may be small, but combined contribute significantly to the visitor experience.’

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