Saturday, 26 March 2016

£27.7 million plan to create ‘iconic’ Welsh destinations

A EUROPEAN UNION funding package for tourism in Wales has been unveiled with a potential total value of £85 million – the single biggest EU investment made in the sector.

Backed by £27.7 million from the European Regional Development Fund, the scheme aims to create 10 ‘must visit’ holiday destinations in Wales. It is hoped the scheme will play a part in increasing the tourism sector in Wales by 10% by 2020.

‘This announcement brings us one step closer to creating some iconic destinations for Wales,’ says Wales’ minister for economy, science and transport, Edwina Hart. ‘Our tourism strategy for Wales looks at the need to develop more reputation-changing products for Wales. By focusing efforts and investment on key projects in each region, we can have a real impact on Wales’ profile in this globally competitive market.’

She said the aim is for these destinations is to give ‘compelling reasons for people to visit Wales or stay in Wales for a holiday’.

‘Tourism is one of our key sectors and generates £8.7 billion for the Welsh economy and employs 15% of the workforce. The industry is in very good shape; we’ve seen successive annual increases in visitor volumes and expenditure, both in the British and international markets.’

Go Holiday editor David Kernek comments: This is welcome news for the Welsh tourist industry, but before we send our thanks to the EU for its generosity, it should not be forgotten that this just money coming back to Britain, which contributes £350 million a week to the EU’s accounts.

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