Wednesday, 16 March 2016

British Museum holds on to top tourism spot

BRITAIN’S Association of Leading Visitor Attractions (ALVA) has published its members’ visitor figures for 2015. More than 65. 2 million people visited attractions in London, which meant that all of the top ten most visited attractions are in the capital.

The British Museum continued to be the most popular visitor attraction overall for the ninth consecutive year, with 6,820,686 visitors. In second place was the National Gallery, with 5,908,254, which was followed by the Natural History Museum, with 5,284,023 visitors.

Temporary exhibitions played a crucial part in this year’s figures throughout the UK. The largest increase in visitor numbers in the top ten attractions was reported by Somerset House, which saw an increase of 31 per cent (3,235,104 and eighth place) – mainly as a result of its temporary exhibitions and public programmes.

Bernard Donoghue, director of ALVA, commented: ‘2015 continued to be a record year, mainly due to our members continuing to show how diverse the UK is to both domestic and overseas visitors.

‘More people visited the V&A, the Natural History Museum, and the Science Museum, combined, than visited Venice. More people visited the British Museum and the National Gallery, combined, than visited Barcelona and more people visited the Southbank Centre, Tate Modern, and Tate Britain, combined, than visited Hong Kong.’

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