China ranks New Zealand as top destination

THE China Tourism Academy’s (CTA) annual report of outbound tourism was released recently and for the second year running #NewZealand topped the destination list for visitor satisfaction.

Scenery, clean air and nature ratings performed especially strongly to help New Zealand beat out 23 leading international destinations.

The rankings were based on information from a nationwide survey that included 16,000 interviews with Chinese travellers and more than 100,000 online questionnaires.

“Having rankings based on actual visitor experience has real influence especially when it highlights New Zealand’s renowned hospitality,” says David Craig, General Manager Asia.

“Research tells us that Chinese travellers really value unspoilt nature and genuine down to earth hospitality and this is something New Zealand can offer in spades.”

Singapore was rated second in the report followed by Australia Italy, US and France.

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Picture Credit: By David Briody, CC BY 2.0, https://commons.wikimedia.org/w/index.php?curid=3232712