TRAVEL companies with a good environmental record are increasingly gaining a commercial advantage, according to a study by the Association of British Travel Agents (ABTA).
Almost a third of consumers (29%) would be likely to choose one company over another based on their environmental record, up from one in five (19%) in 2011.
There is growing sentiment amongst consumers that it is the travel company's responsibility to be environmentally responsible. The majority (62%) believe that travel companies should ensure that their holidays help the environment, with only 5% disagreeing. One in four consumers believe that holidays should have an environmental and social rating.
ABTA’s head of destinations and sustainability, Nikki White, said: ‘This research shows that there is a growing appetite for holidays that are provided responsibly. The fact that younger consumers, aged 25-34, are the most likely to value companies with a good environmental record suggests that we will see demand for environmental credentials further increase in the future.
‘The public are also very clear in their views that they see it as the industry’s job to take responsibility for this, and that there should also be certification systems in place such as ABTA’s Travelife scheme to ensure they can quickly and easily identify companies that are taking greater steps in sustainability.’
Go Holiday news : www.govillasandcottages.co.uk
Almost a third of consumers (29%) would be likely to choose one company over another based on their environmental record, up from one in five (19%) in 2011.
There is growing sentiment amongst consumers that it is the travel company's responsibility to be environmentally responsible. The majority (62%) believe that travel companies should ensure that their holidays help the environment, with only 5% disagreeing. One in four consumers believe that holidays should have an environmental and social rating.
ABTA’s head of destinations and sustainability, Nikki White, said: ‘This research shows that there is a growing appetite for holidays that are provided responsibly. The fact that younger consumers, aged 25-34, are the most likely to value companies with a good environmental record suggests that we will see demand for environmental credentials further increase in the future.
‘The public are also very clear in their views that they see it as the industry’s job to take responsibility for this, and that there should also be certification systems in place such as ABTA’s Travelife scheme to ensure they can quickly and easily identify companies that are taking greater steps in sustainability.’
Go Holiday news : www.govillasandcottages.co.uk
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