Italy’s Liguria region targets UK tourists

AN English-language website has been launched promoting the northern Italian region of Liguria. The Beyond the Riviera site showcases eight different perspectives on the destination, and follows a mobile app launched in May 2015. The aim of both platforms is to promote more of the region to UK visitors, attracting tourists to areas other than the beaches and Riviera towns that most people visit. 

The categories covered include agro food, arts and history, handicrafts, food and wine, hiking, and markets and festivals.

The website lists routes and destinations that can be researched through the app, allowing tourists to delve deeper into the region.

https://itunes.apple.com/us/app/liguria-beyond-the-riviera/id989825953?mt=8

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