‘This is Edinburgh’ campaign ends on a high note

MARKETING EDINBURGH, Essential Edinburgh and the city council have reported the results of their £1 million ‘This is #Edinburgh’ campaign. Over the two year campaign, an average footfall growth of 2.86% was achieved, beating the target by almost 50%. 

Retail sales exceeded the UK average by 1%, amounting to more than £50 million in economic impact for the city over the two year period.

Launched in February 2014, the campaign was a response to a downturn in visits to the city centre following the tram works. This is Edinburgh got behind local businesses and created big city centre events including the Edinburgh Restaurant Festival and Edinburgh Fashion Week.

John Donnelly, chief executive of Marketing Edinburgh said: ‘After two years of making the £1 million investment work very hard, we are incredibly pleased with these results. This is Edinburgh was about bringing a fresh approach that put the real city, its personality and hidden gems at the heart of the campaign, re-igniting residents’ pride for their home.

‘We have been firm believers that Edinburgh is the greatest city in the world and it’s fantastic to see the people at the heart of this success enjoying their city again.

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