The report features both national and regional figures and for the first time reveals the impact of music tourism to twelve UK cities: Norwich, Leicester, Newcastle, Manchester, Belfast, Glasgow, Brighton, Exeter, Cardiff, Coventry, Hull, and London.
The study’s finding included:
- A total audience of 27.7 million attended live music events in the UK in 2015.
- More people are watching live music locally …. 17.3 million local residents attended music events in their area in 2015. This was up by 14% from 2014.
- 3.7 million attended a #festival in 2015 in the UK, and 24 million attended a concert.
- Music tourism generated £3.7 billion in direct and indirect spend in the UK last year, up by 7% on the previous year.
- There were 10.4 million music tourists in the UK in 2015, 38% of the whole live music audience.
- Overseas music tourism increased by 16% to 767,000 visitors.
- There were 39,034 full time jobs in the UK sustained by music tourism.
- Music tourists generated a £549 million box office spend on tickets in 2015, £38 million of which came from tickets bought by foreign tourists.
Jo Dipple, UK Music Chief Executive commented: ‘The appetite for live music continues to grow. Last year overseas music tourism increased by 16%, whilst British music events were attended by a staggering 27.7 million people in 2015. What this report shows, unequivocally, is the economic value of live music to communities, cities and regions.’
*UK Music is the umbrella organization which represents the collective interests of the country’s commercial music industry, including artists, musicians, songwriters and composers, record labels, music publishers, and studio producers.
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